L'Oréal Paris
Graphic Design & Marketing Strategy
L’Oréal,
one of our biggest clients at DKC, hired us to produce events to create content for their influencer marketing campaign, The L’Oréal League.
The L’Oréal League (LL) was a digital sorority comprised of influential women in the makeup and fashion communities of Instagram and YouTube. I’m not quite tuned in to the world of makeup or fashion but it was a really cool experience strategizing these experiential events to serve as a the vehicle for the LL to capture content and promote new L’Oréal products.
One of the experiences we produced for L’Oreal was an immersive photo shoot in Aspen Snowmass.
Another notable event we produced was the Colorista Washout, to create an environment in which influencers could promote the new line of L’Oréal’s temporary hair dye.
